Do you have a passion for something like wine, football, movies, or photography? Then beware of the effects of becoming too knowledgeable about your leisure pursuit. According to researchers from the Kellogg School of Management, expertise has a surprising downside. By Yvonne Milosevic Who would have…
By Yvonne Milosevic Nearly 95% of our decisions in life are rooted in emotion —not logic. If that figure triggered a reaction of stunned disbelief, let rockstar Stanford GSB marketing professor/neuroscientist Baba Shiv explain. “The rational brain accounts for only about 5% to 10% of…