By Yvonne Milosevic Life is filled with endless negotiations, whether you’re dealing with a boss, potential business partner—or even a tantrum-prone toddler. If you’re trying to figure out whether a deal you’ve struck is a good one, consider this advice. As Marc Modica, who teaches…
By Yvonne Milosevic Nearly 95% of our decisions in life are rooted in emotion —not logic. If that figure triggered a reaction of stunned disbelief, let rockstar Stanford GSB marketing professor/neuroscientist Baba Shiv explain. “The rational brain accounts for only about 5% to 10% of…
Do you need a nudge to stay on track to meet your personal and professional goals? These six research-backed tips will provide the motivation boost you need right now. By Yvonne Milosevic We’re all fighting against inertia these days, trying to forge ahead while the…
By Yvonne Milosevic Logic tells us that the best way to market anything is to focus on making it as enticing as possible. But when trying to drum up enthusiasm for a new product, innovative solution, or social initiative, one thing often stands in the…
By Yvonne Milosevic Did you know that we make near-instant assessments of people when we first meet them? According to prior research by Chicago Booth psychology professor Alexander Todorov, when we see a new face, our brains decide whether a person is attractive and trustworthy…