By Yvonne Milosevic Advertising a product or service only in print and online is so 2009. Brands today—even magazine companies themselves—recognize that the way to connect with consumers is through events. Despite our increasingly digital/virtual economy, the event industry has grown substantially in the past…
By Yvonne Milosevic Is the morning commute making you miserable AF? You might be feeding those sour feelings if things like music or social media browsing occupy your mind during your transpo time, Harvard researchers have found. Yup, it sounds bonkers. But the ways we’ve…
By Yvonne Milosevic Many of us are hanging on to something special because we’re waiting for just the right moment to enjoy it. Maybe it’s that bottle of Bordeaux you brought back from your vacay in France. Or a box of Dixon Fire golf balls.…
By Yvonne Milosevic Step into any supermarket in the U.S. and it’s immediately clear that you’re in the land of bounty. Browse the yogurt section, and there are literally 78 flavors of Yoplait. Need to pick up some cereal? Good luck deciding between the top…
By Yvonne Milosevic Remember the Spike Jonze movie Her? In it, Theodore falls in love with his intuitive operating system, “Samantha.” That far-out concept felt groundbreaking in 2013. Flash forward to today, and automation is everywhere. Robots continue to replace humans in a variety of…
By Yvonne Milosevic Can you remember the last time you felt utterly bored? We didn't think so. With 24/7 entertainment that fits in your pocket, it’s now practically impossible to experience boredom. Take the waiting room at the dentist. Once known as the dullest place…
By Yvonne Milosevic We’d all like to think of ourselves as generous. But that’s not always easy to practice IRL. Some acts of spontaneous generosity can leave us with the short end of the stick. Like on an airplane, when you let your S.O. sit…
By Yvonne Milosevic If asked to name some of your core strengths, would attributes like these make the list? Driven. Direct. Easygoing. Detail-oriented. Cooperative. Inquisitive. Now, what if we told you an over-reliance on your strengths can create major blind spots that limit your career…
By Yvonne Milosevic In a global tourism industry where about 70% of all travelers flock to just 10 countries, luring visitors to parts unknown requires some top-notch marketing mojo. After all, lots of places on the map can boast about their five-star resorts or friendly…
By Yvonne Milosevic Most of us are familiar with the advice to couch or preface negative feedback with at least two positive messages, aka the feedback sandwich. In theory, this takes the sting out of whatever nugget of knowledge the person wants to drop on…