![emotion](https://theblacklight.co/wp-content/uploads/2021/09/tengyart-auEPahZjT40-unsplash-scaled.jpg)
By Yvonne Milosevic Nearly 95% of our decisions in life are rooted in emotion —not logic. If that figure triggered a reaction of stunned disbelief, let rockstar Stanford GSB marketing professor/neuroscientist Baba Shiv explain. “The rational brain accounts for only about 5% to 10% of…