By Yvonne Milosevic It’s human nature to appreciate a good story—in fact, we’re hardwired to do so. When someone tells you a tale, your brain starts looking for ways that story relates to your lived experiences. A process called neural coupling (shoutout to the neuroscience nerds) begins. As a…
By Yvonne Milosevic Nearly 95% of our decisions in life are rooted in emotion —not logic. If that figure triggered a reaction of stunned disbelief, let rockstar Stanford GSB marketing professor/neuroscientist Baba Shiv explain. “The rational brain accounts for only about 5% to 10% of…
By Yvonne Milosevic Have you ever felt clueless in a conversation with native English speakers? Maybe they used idioms you haven’t heard before or slang expressions that make no sense whatsoever. Even if you consider yourself fluent in English, you still might feel intimidated in…